ELF In-Store Advertisements

These samples were made for ELF Cosmetics to promote their Liquid Glitter Eyeshadows. I to create pieces that could be used in-store where ELF products are sold to help promote their product.

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I researched how ELF designs their visuals and used their branding style guide to determine the visuals for this project. The primary audience would be female consumers aged 16-24. This is ELF's primary audience and this design appeals to them due to the sleek nature of the typeface and minimalist style. I added little sparkles to help emphasize that the brilliant sparkle that this eyeshadow gives to your eyes. As well as the "Glitter All The Way" phrasing which came from my research of ELF's social media (primarily Instagram).